UMass Sports Network Adds Boston Affiliate
August 28, 2014 at 9:11 AM (PT)
CLEAR CHANNEL Business News-Talk WXKS-A-WJMN-HD2 (BLOOMBERG RADIO)/BOSTON is joining LEARFIELD SPORTS' UMASS SPORTS NETWORK for coverage of UNIVERSITY OF MASSACHUSETTS football and men's basketball this season.
UMASS Director of Athletics JOHN MCCUTCHEON said, "We are very excited to bring BLOOMBERG RADIO on board as one of our radio partners for football and basketball. The partnership gives us a great home in the BOSTON media market and really gives those program fantastic exposure in EASTERN MASSACHUSETTS. When looking at the package and a multi-year agreement, we feel very strongly that this relationship will help us reach our fans and alumni in the Eastern half of the Commonwealth."
LEARFIELD SPORTS Regional GM PAM BATALIS added, "BLOOMBERG RADIO BOSTON is the perfect complement to an already thriving UMASS SPORTS NETWORK. When you combine the positive momentum building around UMASS football with the national attention achieved by our men's basketball program, the timing was right to deliver these two teams to our significant fan base in the metro-BOSTON area."
The UMASS network airs on flagship ENTERCOM Sports WWEI (105.5 WEEI)/SPRINGFIELD, ENTERCOM Sports WVEI-A (1440 WEEI)/WORCESTER, and MARSHFIELD BROADCASTING CO. AC WATD-F/MARSHFIELD, MA.