ALT 107.3 Debuts In Wichita
August 29, 2014 at 9:12 AM (PT)
CCM+E Classic Rock KTHR/WICHITA has flipped to Alternative as ALT 107.3. The station will offer mainstream alternative music programming featuring artists like THE BLACK KEYS, KINGS OF LEON, JACK WHITE and other superstars including COLDPLAY, PEARL JAM, GREEN DAY, IMAGINE DRAGONS and THE LUMINEERS. The new station will feature “all music hours” until SUNDAY, SEPTEMBER 7th, when the KANSAS CITY CHIEFS kick off their regular season on ALT 107.3.
The new station will be the official radio home for KANSAS CITY CHIEFS Football in WICHITA. ALT 107.3 will announce an on-air talent lineup soon.
"WICHITA radio has missed the music from these artists. WICHITA finally has a home for some of the most popular and critically acclaimed current rock acts in music today, with a nod to the Alt that defined the genre in the 90’s,” said OM TONY MATTEO, who will also serve as PD of ALT 107.3. "We're excited to offer WICHITA a new home for everything alternative."
“WICHITA is a vibrant town filled with an abundant amount of thriving young adults that are passionate about alternative music. We are thrilled to offer them a new radio home on Alt 107.3," said Market Mgr. STEPHANIE CALLIHAN. "This genre of music has been infusing young adults across the country for 20 years, it was time that this music had a voice in WICHITA. It will be a great vehicle for our advertisers to reach their consumers.”