Live Nation, Music Management International Pact To Promote Concerts In The Philippines
September 2, 2014 at 9:37 AM (PT)
LIVE NATION ENTERTAINMENT, INC. and one of THE PHILIPPINES' leading concert promoters, RHIZA PASCUA's MUSIC MANAGEMENT INTERNATIONAL CORP., have entered a partnership to promote concerts in THE PHILIPPINES. PASCUA's firm has promoted shows by MAROON 5, RIHANNA, JUSTIN BIEBER, KATY PERRY, and BRUNO MARS, among others, and will be promoting upcoming shows for ONE DIRECTION in MANILA MARCH 21-22.
LIVE NATION President/CEO MICHAEL RAPINO said, "Following the recent addition to our network in TAIWAN, this partnership with RHIZA in THE PHILIPPINES means that we can now provide artists a turn key solution connecting them with the leading promoters across this rapidly growing region and further expands our global footprint, which includes operations in more than 40 countries."
LIVE NATION President of International & Emerging Markets ALAN RIDGEWAY said,"THE PHILIPPINES has long had a vibrant music scene and is an important stop for many international and regional tours. We look forward to working with RHIZA to bring more Western and regional artists to Filipino music fans. "
PASCUA added, "After working with LIVE NATION on a number of tours over the years, I am excited to further strengthen our relationship with this new partnership. I look forward to bringing the best international music acts to THE PHILIPPINES in collaboration with the LIVE NATION teams in ASIA and the rest of the world."