Marketron's Jeff Haley To Moderate Panel On Programmatic Trading In Radio At Radio Show 2014
September 3, 2014 at 3:57 AM (PT)
MARKETRON and JELLI will be participating in a panel discussion regarding programmatic trading in radio at RADIO SHOW 2014. They will be joined by other media industry experts from CLEAR CHANNEL, OMD and TRITON DIGITAL. The panel will take place during RADIO SHOW 2014 at the INDIANAPOLIS CONVENTION CENTER.
Programmatic buying is the big media buzz phrase of 2014. It is widely adopted in online advertising and expected to represent more than $9 billion in trading this year. Advertisers and their agencies are on record stating that they would like to enable programmatic trading across their entire media buys, representing as much as 50% of all media spending. The upcoming panel will work to look beyond the hype to explore how both broadcast and digital radio alike can benefit from this impending technological shift, what short and long-term opportunities programmatic presents and how radio stands to uniquely capitalize on programmatic buying.
- MARKETRON CEO JEFF HALEY
- JELLI CEO MIKE DOUGHERTY
- CLEAR CHANNEL Pres./Technology and Digital Ventures BRIAN LAKAMP
- TRITON DIGITAL Pres./Market Development JOHN ROSSO
- OMD US Dir./National Radio NATALIE SWED STONE