Premiere Networks Renews Deal To Rep, Distribute Dan Patrick Show
September 4, 2014 at 3:58 AM (PT)
PREMIERE NETWORKS and DIRECTV have renewed their deal for PREMIERE to provide exclusive ad sales representation and radio distribution for THE DAN PATRICK SHOW. PATRICK’s show will remain as part of FOX SPORTS RADIO’s weekday programming lineup.
DIRECTV SVP CHRIS LONG said, “Together with PREMIERE, we have created a unique opportunity for brands and advertisers to partner with THE DAN PATRICK SHOW in a fully integrated way -- resulting in the sustained growth of our businesses. PREMIERE’s ability to deliver results makes this extension of our partnership a great day for both of our companies.”
PREMIERE President JULIE TALBOTT said, “DAN PATRICK has established himself as a leader in sports talk and entertainment, and the relationship he has built with his loyal listeners and fans provides great value to our advertising partners and affiliate stations. As the popularity of the sports format continues to grow, we look forward to partnering with DIRECTV and DAN for many years to come.”
The show also airs in a TV version on NBC SPORTS NETWORK and DIRECTV's AUDIENCE NETWORK.