SCBA Q4 Market Guidance Report Now Available
September 5, 2014 at 10:47 AM (PT)
The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) has published its SCBA Quarterly Market Guidance Report for Q4 2014 for clients, advertising agencies, media buying services and its Radio member stations, via website at www.scba.com. The report is published prior to the start of each quarter and is designed to be used as a planning and buying roadmap for Radio advertisers who are trying to understand the upcoming quarter’s important market and Radio trends in SOUTHERN CALIFORNIA.
“The SCBA Quarterly Market Guidance Report is a growing service for our Southern California advertisers and member stations,” SCBA Pres. THOM CALLAHAN said. “Radio advertisers can execute their plans using credible, relevant information about SOUTHERN CALIFORNIA Radio as well as understanding the many factors that impact our dynamic region and its consumers.”