RAIN: IAB Releases First Digital Audio Ad Standard
September 8, 2014 at 6:54 AM (PT)
KURT HANSON'S RAIN NEWSLETTER reports, "The INTERACTIVE ADVERTISING BUREAU will release the first standard template for digital audio advertisements TODAY, called the 'Digital Audio Ad Service Template' (DAAST). The breakthrough standard was developed by an industry coalition organized by the IAB (the IAB Digital Audio Ad Serving Template Working Group). Working Group members include tech-media companies, ad-serving solution providers, measurement companies, ad networks, online music services, and radio groups."
HANSON explains, "the purpose of DAAST is to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising. The standard specifies approved assets within an audio advertisement, including companion ads, 'ad pods,' and skippable ads."
IAB VP/Technology and Ad Operations SCOTT CUNNINGHAM told RAIN, “The conversations picked up steam about a year go, because, frankly, a lot of audio ad serving had been leveraging fast from a video perspective. It was clearly time to think in terms of growing the market around audio. It was appropriate to go after a specification that addressed audio as a stand-alone medium.”
Read the full RAIN report here.