Clip Interactive Generates Over $1 Million In Revenue For Partners
September 9, 2014 at 3:09 PM (PT)
CLIP INTERACTIVE's interactive radio station apps developed for ALPHA MEDIA and SALEM BROADCASTING in PORTLAND and CUMULUS RADIO in INDIANAPOLIS have generated more than $1 million in new revenue for those partners to date in 2014.
CLIP RADIO-powered stations are producing $100,000 of new revenue within 30-45 days of launch, which are coming from multiple sources including advertisers who are completely new to radio and returning advertisers who previously left radio for digital media.
“We are now able to attract advertisers that had previously abandoned the medium for alternative digital solutions,” ALPHA MEDIA Pres./CEO BOB PROFFITT said. “Through the CLIP RADIO-powered apps, we are able to build a stronger relationship with both our listeners and our advertisers, providing both groups with compelling content that they cannot find anywhere else. We are eager to expand our interactive radio capabilities to our other ALPHA MEDIA markets.”
“Mobile technology is the perfect companion to the engaging content that radio stations are already producing and enables them to capitalize on their already engaged and diverse audience,” CLIP INTERACTIVE CRO BILL FREUND said. “Our technology provides stations with a completely new revenue stream that can begin almost immediately. The stations remain in control of their brand and the interactive experience.”