Vevo Launches Inaugural Certified SuperFanFest With Iggy Azalea, Demi Lovato
September 10, 2014 at 11:45 AM (PT)
IGGY AZALEA and DEMI LOVATO will co-headline VEVO's first-ever CERTIFIED SUPERFANFEST concert, presented by HONDA STAGE. The event will take place at the The Barker Hangar in SANTA MONICA, CA on OCTOBER 8th. The performances will all be filmed and made available for vewing beginning OCTOBER 16th across VEVO’s online, TV and mobile apps.
CERTIFIED is the honor accorded those music videos which reach and exceed 100 million views across the VEVO platform. CERTIFIED salutes the artist and the fan through exclusive original programming, including award presentations, artist commentary and fan tributes. VEVO’s first-ever CERTIFIED SUPERFANFEST live concert event will provide a platform for AZALEA and LOVATO to perform and directly thank fans for their support.
Some lucky concertgoers will have the opportunity to present VEVO CERTIFIED AWARDS to IGGY and DEMI,who have five such awards between them. Fans will also be selected by VEVO to take over its official INSTAGRAM account and exclusively share all the details of the event.
VEVO will exclusively premiere the performances, along with testimonials from other CERTIFIED artists and fans, beginning OCTOBER 16th at 4p (ET).
Commented VEVO SVP/Content and Programming DOUG McVEHIL: “Because a video would never reach 100 million views without the fans, CERTIFIED salutes the audience as much as it honors music videos and the artists who made them. With CERTIFIED SUPERFANFEST, VEVO will create a once-in-a-lifetime event that will truly integrate the fans into the celebration. We are thrilled to have IGGY AZALEA and DEMI LOVATO -- two of the biggest superstars on the planet with five CERTIFIED videos between them -- as the first performers for what will be an annual party and a major tent pole for VEVO.”
Since its launch in 2012, the CERTIFIED AWARD has been presented to more than 325 videos by nearly 120 artists. VEVO’s video view counts represent the only definitive and official metric across all video platforms, including web, mobile/tablet and TV apps, plus syndication partner sites like AOL, YAHOO and YOUTUBE.
For more information and ticket access, go to http://vevo.com/certified.