WHXT Increases Market Coverage
September 11, 2014 at 12:30 PM (PT)
ALL ACCESS has learned that ALPHA MEDIA Urban WHXT (HOT 103.9)/ORANGEBURG/COLUMBIA, SC is now simulcasting on MILLER COMMUNICATIONS WSCZ (93.9)/WINNSBORO, SC. It had been CAT COUNTRY 93.9 rimshotting COLUMBIA from north of the city.
This arrangement with the 93.9 signal will increase WHXT's coverage of the entire market.
Despite the signal limitations, the stations was tied for #2 in the Summer Phase 1 NIELSEN AUDIO rating trend--trailing only sister station Urban AC WWDM (101.3 THE BIG DM).