Clips Interactive App Fuels ROI For Portland Radio Campaign
September 11, 2014 at 5:38 PM (PT)
CLIP INTERACTIVE released a new case study revealing that PEAK MORTGAGE in PORTLAND, OR received a 16% engagement rate and 800 business leads as a result of an interactive radio campaign run by Country KUPL (98.7 THE BULL) and Triple A KINK. Interactive station apps, developed by CLIP INTERACTIVE for PEAK MORTGAGE’s existing radio advertising campaign, helped deliver stronger calls-to-action and better return on investment to further prove that radio is a valuable local advertising medium.
PEAK MORTGAGE saw the following results:
3% open rate
16% engagement rate
800 business leads for the company
“The CLIP INTERACTIVE technology can be completely customized to any advertiser — if you have an idea, you can make it happen with CLIP INTERACTIVE,” PEAK MORTGAGE co-owner/regional manager DEREK HILL said. “Local and national businesses should be all over this interactive radio technology, which helps prove the true value of local radio.”