Radio’s RADAR Networks Reach More Than 180 Million Listeners Each Week

Sept. RADAR Data

NIELSEN has released data from its SEPTEMBER 2014 RADAR Radio Network Ratings showing that more than 180 million Americans age 12 or older listened to a network radio commercial during an average week. The 46 networks measured by NIELSEN RADAR reach 67.7% of the U.S. population each week.

NIELSEN RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.

The RADAR SEPTEMBER 2014 report demonstrates network radio’s appeal across a wide range of ages and markets. Commercials aired on the 46 measured radio networks reached:

• 67.7% of persons aged 12+ (180.4 million listeners)
• 70.6% of persons aged 18-49 (95.0 million listeners)
• 71.4% of persons aged 25-54 (89.4 million listeners)
• 62.5% of Hispanics aged 12+ (26.8 million listeners)
• 74.4% of African-Americans aged 12+ (25.3 million listeners)

The RADAR SEPTEMBER 2014 report also demonstrates network radio’s extensive reach in the Top 25 DMAs:

• 69.7% of persons aged 12+ (93.8 million listeners)
• 73.3% of persons aged 18-49 (50.6 million listeners)
• 73.9% of persons aged 25-54 (48.2 million listeners)
• 66.0% of Hispanics aged 12+ (17.8 million listeners)
• 75.2% of African-Americans aged 12+ (13.6 million listeners)

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