NRG Media Names Erica Dreyer Dir./Integrated Media
September 16, 2014 at 10:57 AM (PT)
NRG MEDIA has appointed ERICA DREYER Dir./Integrated Media to serve its four-state media group., starting SEPT. 30th. DREYER previously held the same post for both MAVERICK MEDIA and MID-WEST FAMILY BROADCASTING for the past seven-and-a-half years.
“Digital media offers the greatest potential revenue growth for radio today,” NRG Pres./CEO MARY QUASS said. “ERICA DREYER has earned seven awards for excellence in the digital arena. DREYER’s the maverick we need to lead this new department ... “[Her] past experience as an account executive for MAVERICK MEDIA and CLEAR CHANNEL gives her a unique understanding of the need to create products that generate revenue for everyone in a partnership: the account executive, the stations and the clients,”
“I’m excited to work for NRG MEDIA," DREYER said. "There are so many opportunities for radio stations to engage their audience through various platforms. It will be energizing to help a new group of stations create innovative digital solutions for their clients.”