Pandora Teams With Lexus For 'Pop-Up Concert Series'
September 16, 2014 at 11:58 AM (PT)
MAGIC!, NICO & VINZ and KONGOS are the three headliners for PANDORA's free, four-part, pop-up concert series co-sponsored by SOUTHERN CALIFORNIA LEXUS dealers.
The LEXUS POP-UP CONCERT SERIES POWERED BY PANDORA includes shows across SOUTHERN CALIFORNIA with different headliners for each event, including MAGIC!, NICO & VINZ, KONGOS, and a fourth to be announced at a later date. The concerts will showcase the new LEXUS F SPORT series.
Invitations to the events will be extended to PANDORA listeners who have demonstrated an affinity for the identified and similar artists.
"PANDORA is continually creating new ways to deliver custom events that provide unique opportunities for established and emerging artists to connect with their fans" said the company's Head of Music Partnerships TOMMY PAGE. "This series with LEXUS represents our ability to leverage our data to create personalized experiences for fans, as well as the momentum we've seen in our events business and artist programming throughout the year and the inroads we've made with the music industry. We look forward to four great nights of music with PANDORA listeners in SOUTHERN CALIFORNIA."
"The SOUTHERN CALIFORNIA LEXUS dealers have partnered with PANDORA to develop an innovative LEXUSW POP-UP CONCERT SERIES that crosses genres to engage with tech-savvy music-lovers," said LEXUS WESTERN AREA GM MICHAEL BEVAN. "Concert-goers will have an opportunity to experience LEXUS vehicles first hand, including the premium sound systems to stream their favorite PANDORA stations. Our F SPORT lineup of aggressively styled vehicles is perfect for this demographic and includes the IS and GS performance sedans, as well as the CT 200h hybrid."
The three scheduled shows include MAGIC! (SEPTEMBER 17th in CAMARILLO), NICO & VINZ (SEPTEMBER 25th in CULVER CITY) and KONGOS (OCTOBER 9th in RIVERSIDE). The band and date for the fourth concert have yet to be announced.