Tomorrow, Clip Interactive Hosts Second Monthly Webinar: Monthly Active Users vs. App Downloads
September 23, 2014 at 4:22 AM (PT)
CLIP INTERACTIVE invites you to join them for the second freed webinar in a series designed to offer breakthrough knowledge for radio. This month's webinar is set for TOMORROW, SEPTEMBER 24th at 11a (PT) and will focus on "Monthly Active Users vs. App Downloads." To join this webinar TOMORROW, for free, just click here.
Many apps tout their success by citing the number of downloads they have received. While the number of downloads is an important base metric to gauge general interest, it doesn't guarantee that the consumer is actually using the app. How many times have you downloaded a free app to check it out and then either instantly deleted it or never opened it again?
All too often the number of downloads can be a misleading figure to investors, advertisers and users. A more reliable way to measure the success rate of a particular app is through monthly active users (MAUs).
These are the consumers who have downloaded an app and have truly embraced the technology or service it provides. In this webinar we want to explore the key differences between these two metrics, why so much emphasis is placed on number of downloads and the significance of more meaningful metrics like MAUs.
Save the date: TOMORROW, SEPTEMBER 24th at 11a (PT) for another important free webinar from CLIP INTERACTIVE. To join this webinar TOMORROW, for free, just click here.