This Week's Merge: You Reap What You Sow
September 17, 2014 at 5:34 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "When you change the approach to social from selling yourself to serving, your reach becomes meaningful and you stand out. And ultimately, you differentiate yourself from the pack.
"This moment is exciting. There are so many creative avenues to explore. But you have to make a commitment to start being real socially. Nobody is moved by status updates that are repurposed direct mail messages.
"They are moved by how you make them feel. Sow the seeds you want to reap."
MERGE is written to assist radio and records in the social and digital space.