KFWB Unleashes 'The Beast 980' On Monday
September 18, 2014 at 11:16 AM (PT)
KFWB ASSET TRUST has unveiled the full lineup for its official launch of Sports KFWB-A (THE BEAST 980)/LOS ANGELES on MONDAY (9/22).
The schedule will include a local morning show with former UCLA and NBA player MARQUES JOHNSON and former FOX SPORTS host and XETRA-A (XTRA SPORTS 690)/SAN DIEGO sports anchor JEANNE ZELASKO for 5:30-9a. The previously announced pickup of CBS SPORTS RADIO's JIM ROME for 9a-noon and a local show with FRED ROGGIN noon-3p are on the official schedule, along with a local show for 3-7p with talk host BRENT WINTERBLE and former NFL player GEORGE WRIGHSTER. A local "L.A. SPORTS TODAY" show will air 7-9p, and CBS SPORTS RADIO's DOUG GOTTLIEB will air on tape delay 9-11p.
CBS SPORTS RADIO's DAMON AMENDOLARA will air live 11p-3a, and the East Coast CBS SPORTS RADIO morning show with BRANDON TIERNEY, DANA JACOBSON, and TIKI BARBER will air 3-5:30a. The station, flipping from News-Talk, has been airing CBS SPORTS RADIO and WESTWOOD ONE NFL play-by-play for the last few weeks as a soft launch.