Jacobs Media Honors 'The Mens Room' As 'Most Innovative'
September 19, 2014 at 5:25 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen ENTERCOM Active Rock KISW (99.9)/SEATTLE's afternoon show -- "The Mens Room."
Writes JACOBS, "Well, appropriate to the T.G.I.F. spirit, how about a glass of Mens Room Red? Station or personality-branded products have been around nearly as long as there have been radio stations searching for products that can extend their brands to set themselves apart. Coffee, hot sauce, mustard, barbecue sauce, and many others -- all emblazoned with a familiar station logo or DJ photo -- have graced the shelves of stores across the county.
"Some of these merch programs start with a bang: a big out-of-the-box mens room red promotion, lots of chatter and excitement, and maybe even news coverage. But often, after the initial shine wears off and the chore of growing sales begins, these programs sputter out, leaving the stations with cases of a product in the prize closet that they may as well give away. That’s just part of what makes the success of Mens Room Original Red -- a craft brew co-created by KISW’s afternoon show along with local ELYSIAN BREWERY in SEATTLE -- so impressive … and innovative."