KSSC Adds L.A.'s Mananitas In Mornings
September 23, 2014 at 11:56 AM (PT)
ENTRAVISION COMMUNICATIONS CORP. has launched of a new morning show called L.A.’s MAÑANITAS, hosted by FRANCISCO “PACO” GALVEZ, NARANJITO JORGE VELASQUEZ, HYACINTH and JUAN MANUEL NAVARRO, began airing on KSSC (SUPER ESTRELLA 107.1 FM)/LOS ANGELES. LA’s MAÑANITAS combines entertainment news with the biggest hits in Latin pop and rock music.
“At ENTRAVISION, we have an extensive and growing offering of multiplatform content and are always looking for new and innovative programming to bring to the Latino communities we serve," ENTRAVISION/LOS ANGELES SVP/Integrated Marketing Solutions MATT CARDENA said. "This exciting program will be distributed on multiple media platforms including radio, mobile and digital, capitalizing on our ability to reach Latinos across mediums. The addition of this new program format and lineup further demonstrates that ENTRAVISION is a leader in providing multiplatform content to Latino audiences both locally and nationally. We are always working to enhance our media platforms with popular formats and fresh talent to attract new listeners, which allows us to better connect advertisers with the growing Latino consumer market place.”
“We’re the first radio station to bring in paparazzi from LATIN AMERICA and break the exclusive celebrity stories in a prime-time morning show,” ENTRAVISION VP/Programming and SUPER ESTRELLA 107.1 PD NESTOR ROCHA said. "With its unique blitz entertainment coverage, SUPER ESTRELLA is poised to become the king of gossip radio in L.A. and the market’s top Latino celebrity news source!”