Local Business Journal Features Benztown
September 25, 2014 at 6:45 AM (PT)
BENZTOWN was profiled this week in the SAN FERNANDO VALLEY BUSINESS JOURNAL story, "More Than a Jingle". Reporter MARK MADLER visited BENZTOWN's BURBANK, CA, studios and spoke to BENZTOWN Pres. CHACHI DENES and others on the BENZTOWN team on the heels of BENZTOWN's placement at #596 on the INC. 5000 ranking of the "Fastest Growing Private Companies in America" for the second consecutive year.
MADLER wrote, "Consumer products have their familiar logos and color schemes to attract potential buyers. But what about radio, where expressing a brand is done with sound? That’s where BENZTOWN comes in. The BURBANK company specializes in audio branding -- creating the aural signatures that remind listeners where they are on the dial and why they should stay there. The most familiar of aural branding is, of course, jingles, but there also are musical segues between songs, musical accompaniments to station promotions and contests, and voice-overs for identifying stations. In the case of BENZTOWN, its audio content library of more than 200,000 audio elements are heard on 1,200 music and talk or news stations worldwide, despite being founded just six years ago."