In2une Launches College Marketing Divison, Christina Palmese Named National Dir.
September 29, 2014 at 2:25 PM (PT)
IN2UNE has launched IN2UNE CAMPUS, a fully staffed College Marketing Department with representatives at some of the most prominent universities, with CHRISTINA PALMESE appointed as National Dir, The department will focus primarily on Lifestyle and Event Marketing, integrated with a heavy social media component, concentrating on grassroots initiatives in all genres of music.
Starting with a staff of 20; the plan is to double that number within the first year. After spending the last three years in the SONY MUSIC COLLEGE program, Palmese will liaison between our clients and our staff. She will be responsible for all strategies and direction of our campus reps.
"Some of the most successful music executives started their career in College Rep programs and I saw the need for a fresh and updated approach to this model," IN2UNE Pres. DALE CONNONE said. "After meeting CHRISTINA, there was no need to look any further, as she shared the same passion for this initiative."
"I am excited to build this terrific program with a national team of reps and have our staff leave an everlasting impact," PALMESE said. "Turn up the music because IN2UNE CAMPUS is now in session!"