WMIM To Launch Friday As 98.3 Nash Icon
September 30, 2014 at 5:38 AM (PT)
CUMULUS AC WMIM (MY 98.3)/TOLEDO-MONROE will flip to Country, and launch as 98.3 NASH ICON this FRIDAY, OCTOBER 3rd at 5p (EST), airing the national format playing the best Country hits from 1980 through today.
98.3 NASH ICON will feature local on-air personalities including current PD/morning man CHRIS KING and MARK BENSON, and will be operated by current WMIM staff, with no personnel changes anticipated.
RVP ANDY STUART said, “We spent a great deal of time analyzing what is the best format for MONROE, and it became quite clear that NASH ICON is ideally suited for the market. I really appreciate the time and effort that JOHN DICKEY, MIKE MCVAY, BOB RALEIGH and CHARLIE COOK have all provided and appreciate having this format available in the CUMULUS family to bring to the MONROE community.”
CHRIS KING added, "NASH ICON is an exciting new format and the perfect fit for MONROE and MONROE COUNTY. This station will proudly serve MONROE, MONROE COUNTY and SOUTHEASTERN MICHIGAN with the music that listeners love and our continued commitment to the community. I am very happy to be a part of this new chapter in MONROE radio."