Westwood One Inks Deal To Serve As Ad Rep For Sports USA Media NFL Broadcasts
October 2, 2014 at 3:59 AM (PT)
WESTWOOD ONE has signed a new multi-year deal to serve as advertising sales representative for SPORTS USA MEDIA's SUNDAY afternoon NFL doubleheader broadcasts. WESTWOOD ONE and SPORTS USA both air NFL doubleheaders on SUNDAY afternoons. The new deal starts with the 2015 NFL season.
SPORTS USA Founder/CEO LARRY KAHN said, "We are thrilled to partner with WESTWOOD ONE with the NFL. We have worked with them in various capacities over the years, and they are the gold standard when it comes to the NFL.”
WESTWOOD ONE COO CHARLES STEINHAUER added, "The NFL, with its storied franchises, is the cornerstone of American sports. We are proud to extend our reach with this engaging content for our advertisers by partnering with SPORTS USA."