RCA Nabs Three Clio Music Awards For Justin Timberlake Video
October 2, 2014 at 12:25 PM (PT)
RCA RECORDS was presented with three inaugural CLIO MUSIC AWARDS for JUSTIN TIMBERLAKE’s “Not A Bad Thing” music video. This year marks the first such awards from CLIO MUSIC, who have created a mandate to identify work that pushes creative limits and demonstrates forward thinking in music with regards to artist self-promotion, music marketing and brand collaborations and the use of music in advertising campaigns.
One silver and two bronze CLIOS were awarded to RCA in the categories of INTEGRATED CAMPAIGN, FILM and INNOVATIVE MEDIA within the field of music marketing for the “Not A Bad Thing” music video campaign. Additionally, visual content from campaigns featuring RCA’s KINGS OF LEON for “AMERICAN EXPRESS UNSTAGED” and MILEY CYRUS for “VEVO TOUR EXPOSED: MILEY CYRUS -- BANGERZ” were recognized for their creative achievements with CLIO MUSIC AWARDS.
The CLIO AWARDS honor creativity and pushing visual boundaries. The concept for TIMBERLAKE’s “Not A Bad Thing” was inspired by an unidentified couple who just got engaged on an LIRR train. In an effort to find this couple and learn their story, the mantra of the project became authenticity. In maintaining that focus, the video succeeded in capturing a truly unique and innovative visual that blurred the lines between documentary film and traditional music videos.
The CLIO AWARDS recognize the fields of advertising, design, digital, communications and the many media types that exist within them.
The label praised its video department's NICHOLAS ROBESPIERRE as well as TIMBERLAKE’s inspiring song for the team's prestigious achievement.