iHeartMedia Taps Hector Marcano As VP/Hispanic Operations East
October 2, 2014 at 12:43 PM (PT)
iHEARTMEDIA has named HECTOR MARCANO VP/Hispanic Operations East, effective immediately. In addition, he is being promoted to GM of WRUM/ORLANDO.
Boasting over 30 years of experience in the media industry, MARCANO will work with iHEARTMEDIA's Hispanic radio stations, with a special focus in the MIAMI, CHICAGO, ORLANDO and ATLANTA markets. He will create innovative advertising opportunities through its radio, digital and mobile assets, as well as its event capabilities, to provide Hispanic advertisers with targeted, effective, affordable and powerful ways to deliver their messages.
"I'm excited to have HECTOR play an even larger role with iHEARTMEDIA," iHEARTMEDIA EVP/Operations East TOM MCCONNELL said. "His business acumen combined with his strong relationships and understanding of the Latin market make him the perfect choice for this position."
"HECTOR has been a game changer for us in ORLANDO," ORLANDO Market Pres. LINDA BYRD said. "He has great vision and a deep knowledge of the Hispanic Market. I'm thrilled to be able to expand his horizons and allow him to grow inside iHEARTMEDIA."
"This is a unique opportunity that TOM MCCONNELL and LINDA BYRD have given me to contribute at an even higher level," MARCANO said. "I am thrilled to be able to use my experience and relationships to further unleash the power of our Hispanic stations in our great company."