This Week's Merge: Twitter Is The Metric Of Emotional Response
October 8, 2014 at 5:48 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "What played out with Millennials last week on TWITTER over ONE DIRECTION served as a reminder that the much-talked-about generation still values radio. There's no doubt this group listens differently to radio than those before, but the fact is, today's younger audience has the same wants as any generation that’s come before it – it's just technology has changed their access.
"They still want radio – but you'll find digital and social are often their entry points to your station. But you wouldn't know that if you don't read their emotional ramblings socially.
"There's more to TWITTER than just tweeting. And this week's MERGE shows one example."