Pandora Signs New Auto Partnership With Ford Australia
October 9, 2014 at 6:13 AM (PT)
PANDORA has entered into a partnership with FORD AUSTRALIA. The launch, effective from TODAY (10/9) across a range of nameplates including FIESTA ST and FOCUS ST and FORD KUGA line up, will continue to roll out across other FORD nameplates including the FIESTA, FOCUS, RANGER and TRANSIT RANGE by early 2015.
“The car is the traditional home of radio, and with PANDORA now seamlessly incorporated in many models of FORD vehicles, we can ensure our listeners continue enjoying PANDORA no matter where they are commuting or travelling,” says Dir./Business Development RICK GLEAVE. “For the first time, listeners will enjoy the fully integrated suite of PANDORA features, replicated from their mobile to the dashboard in their vehicle, ensuring driver focus remains where it should be, on the road.”