IAB Australia Re-ups With Nielsen
October 13, 2014 at 11:12 AM (PT)
NIELSEN has once again been chosen by the INTERACTIVE ADVERTISING BUREAU as the preferred supplier for the digital measurement currency that is used for the planning, buying and reporting of digital audiences in AUSTRALIA. This extends their relationship to 2018.
"We lined up alongside 23 other companies who requested the RFP, and we knew that IAB AUSTRALIA would simply not accept status quo," NIELSEN Media Industry Group head MONIQUE PERRY said. "In response, we developed a blueprint for a measurement revolution ... The entire team here at NIELSEN fought hard for this. We knew we had to think differently, and we left no stone unturned in preparing ourselves for the tender. We are committed to locally-lead, innovative product development, have an incredibly passionate client service team and strong technical support. We are absolutely thrilled to be chosen."
The cornerstone of NIELSEN's tender proposal is the introduction of significantly enhanced digital audience measurement reporting which will be managed in partnership with IAB AUSTRALIA and rolled out in stages over the next three years.