This Week's Merge: What Do Hitler, Apple Stock And Luke Bryan Have In Common?
October 15, 2014 at 3:57 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "The amount of 'likes' or retweets that were born out of the trivial communication in this week’s example from a radio station does not equate to creating brand impact nor does it measure the quality and depth of the fans' affinity.
"All it was -- is an example of really weird and distasteful baiting. And to bait people for interaction socially handicaps brands from developing honest motivated relationships.
"Social media is not a volume business where you collect 'likes,' comments, and retweets, but rather it's an opportunity to be a real differentiator -- standing out from the pack."
MERGE is written to assist radio and records in the social and digital space.