Bridge Ratings Tackles Digital Players & Satellite Radio In Latest Studies
August 23, 2006 at 5:55 AM (PT)
According to the latest consumer survey by BRIDGE RATINGS, the number of songs stored on MP3 players varies by the amount of weekly radio listening. The study found that for persons aged 12-64, the average amount of time spent listening to radio (terrestrial, satellite, and internet) per week is 34 hours.
That said, listeners who spend less than the average of 34 hours listening to radio tend to have more songs on their digital players. Light users of radio average 410 songs on their players, while average or heavier consumers of radio average 289 songs.
Also in this study, BRIDGE found that 67% of radio consumers age 12 and older said they had no interest in using their cell phones to play back audio tracks. 26% of radio consumers ages 12-17 said they were interested in such a feature.
In another BRIDGE survey, this one related to satellite subscription renewal, the company has found that while current XM/SIRIUS subscribers who purchased their units/service from retailers plan on renewing at a high rate (78%), just 54% of those current subscribers who received their units/subscriptions through a new car purchase or OEM plan on renewing.