Filter Co-Founder Alan Sartirana Launches Global Creative Agency Anthemic
October 15, 2014 at 11:25 AM (PT)
FILTER CREATIVE GROUP Co-Founder ALAN SARTIRANA is launching ANTHEMIC, a full-service global creative agency.
SARTIRANA has assembled a team of marketers, producers, artists, editors, curators and creators into the agency, which will specialize in "innovative concept ideation, strategic campaign development, content creation, talent acquisition, turnkey project management, event production and integrated public relations."
Clients at launch include TOYOTA, SAATCHI & SAATCHI L.A., GUITAR CENTER, BURTON, DIRECTV, ERNIE BALL and WHOLE FOODS.
“The creation of ANTHEMIC is an exciting evolution of our work to date,” says SARTIRANA. “We have fostered true partnerships with our clients. As a result, we have created experiences that not only build brand affinity but also directly inspire and influence popular culture.”
“ALAN and his team take GUITAR CENTER’s marketing activations and content generation to the next level,” says GUITAR CENTER VP/Brand Experience and Entertainment Marketing DUSTIN HINZ. “From live events like our recent SXSW activation, to one of our most successful campaigns with METALLICA’s JAMES HETFIELD, the team at ANTHEMIC continues to deliver measurable results that surpass our expectation.”
This fall will also see the launch of a media property from the publishing and editorial creative behind FILTER Magazine. The online destination will provide content spanning the cultural landscape of music, television, film, art, and travel through insightful daily news, diverse media, intelligent editorial profiles and thought-provoking interviews.