Premiere Networks And Sun & Fun Partner For Ad Sales
October 15, 2014 at 12:41 PM (PT)
IHEARTMEDIA's PREMIERE NETWORKS has announced an advertising sales agreement with SUN & FUN MEDIA to represent the company to national advertisers, providing marketers with the opportunity to reach its network of nearly 1,000 radio stations and millions of listeners nationwide.
SUN & FUN MEDIA offers a unique suite of products and services for radio stations for 100% barter that are designed to increase sales, improve ratings and reduce expenses.
VP ROB KOBLASZ stated, “We’ve worked with IHEARTMEDIA’s stations since the ‘90s and they’ve been an all-around great partner for us. With that kind of history, moving the ad sales representation of our network to PREMIERE was an easy choice."
'SUN & FUN MEDIA is known throughout the industry as the leading provider of incentive travel, as well as other valuable products and services for radio stations,” stated PREMIERE NETWORKS Pres. JULIE TALBOTT. “This partnership is an exciting opportunity to continue providing our national advertisers with targeted and meaningful connections to engaged consumers.”