Clip Interactive Reports Milestones In Revenue, MAUs & Engagement For Radio Station Partners
October 16, 2014 at 4:09 AM (PT)
Only five weeks since their announcement of exceeding $1million in revenue for station partners, CLIP INTERACTIVE announces that its has doubled revenues to more than $2 million. Additionally, CLIP INTERACTIVE reports an increase in monthly active users (MAUs) and engagement.
Within the first three months of launch, partners are reporting six-figure increases in revenue due to the addition of CLIP INTERACTIVE technology; 65% of this revenue delivered to radio station partners to date is new and incremental, a sign that non-radio advertisers will shift their dollars to broadcast when offered a compelling digital marketing service tied to performance data.
"Our main focus is to provide a rich and compelling listener experience on broadcast and stream. Engaged radio users translates to consumer action on interactive mobile ads tied to the broadcast, and that's what is bringing new advertisers and premium pricing to spot radio," said CRO BILL FREUND.