Shaun White Brings KROQ-Sponsored Air + Style Event to Pasadena Rose Bowl
October 17, 2014 at 1:31 PM (PT)
OLYMPIC champion SHAUN WHITE took to the airwaves this morning on CBS RADIO Alternative KROQ (106.7)/PASADENA to annoounce he is bringing his AIR + STYLE event to PASADENA's ROSE BOWL, FEBRUARY 21st and 22nd.
AIR + STYLE is a blend of action sports with live music, fashion, art, lifestyle trends and food. The competitors will be tackling a 16-story high, 450-foot long ramp and 70-foot jump, all managed by SNOW PARK TECHNOLOGIES.
The event, staged by SHAUN WHITE ENTERPRISES and hosted by WHITE, originated 21 years ago in INNSBRUCK, AUSTRIA, and a second event in the series was added in BEIJING, CHINA five years ago. The BEIJING events will be held DECEMBER 5th-6th this year, 2014, while INNSBRUCK events take place JANUARY 16th-17th, 2015, leading into the final event of the season in the ROSEBOWL. KROQ is the presenting media partner, along with GOPRO, TARGET, OAKLEY, BURTON and MONKEY BARS, all White sponsors.
AIR + STYLE is a reflection of WHITE’s lifestyle involving sporting elements including snowboarding, skiing, skateboarding and BMX; music from three stages inside and outside the ROSE BOWL; an interactive kids area; a fashion show; technology; cuisine; gaming; and art reflected throughout the venue.
WHITE will participate in snowboarding and skateboarding exhibitions and will perform with his band, BAD THINGS. Other musical performers will be announced in the coming weeks.
Tickets will go on sale today through all Ticketmaster outlets (www.ticketmaster.com) . Two-day tickets are priced at $189 for access to floor seating for nightly concerts and $139 for general admission. VIP tickets will be available through ROSE BOWL PREMIUM SEATING at (626) 585-6800. For further information, visit www.air-style.com or call (323) 651-4300.