Rumba 104.5 Launches In Philly
August 23, 2006 at 12:59 PM (PT)
CLEAR CHANNEL has launched a new Hispanic format, RUMBA 104.5, on the frequency of former AC WSNI (SUNNY 104.5) in PHILADELPHIA. The new format kicked off rather unceremoniously at noon (ET) with a brief countdown in Spanish, followed by "Puerto Rico" by FRANKIE RUIZ.
"Rumba Ciento Quatro Punta Cinco" will feature a Tropical format consisting of Salsa, Merengue, Bachata, Reggaeton and Pop. The new format debuts on a frequency that has hosted many different flavors of AC over the years. Originally known as Country WRCP-FM back in the early 70s, the station became Soft AC SUNNY 104.5, Hot AC STAR 104.5 and Rockin' Hits ALICE 104.5 before reverting to Gold-based AC SUNNY 104.5 (again) several years ago.
"Our decision to create RUMBA 104.5 is a significant recognition of the importance and vitality of the Greater PHILADELPHIA region’s Latino population which has grown nearly 13.5% over the past five years," commented RVP MANUEL RODRIGUEZ. "The DELAWARE VALLEY has a wealth of organizations and individuals who are committed to serving the Latino community. We are tremendously excited that we have a radio station that will strongly support their efforts. We chose 'Orgullo Latino' as RUMBA’s slogan for a reason. It translates into 'Latino Pride.'"
The CLEAR CHANNEL PHILLY crew will celebrate the launch of the new format at CUBA LIBRE Restaurant in PHILADELPHIA's "Old City" section this evening.
For more info on the station, visit www.rumba1045.com.