Nielsen, Adobe Partner For Online Measurement Platform
October 21, 2014 at 12:46 PM (PT)
ADOBE and NIELSEN have formed a strategic alliance that will deliver a comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate NIELSEN’s digital audience measurement products with Adobe Analytics and Adobe Primetime.
NIELSEN’s new Digital Content Ratings will be supported by certified ADOBE ANALYTICS census data. The aggregated and anonymous data will measure content of all types, including online TV, videos, games, audio, and text. The technology integration is expected to accelerate the adoption of a digital ratings currency, allowing advertisers to better allocate marketing dollars across platforms, and enabling media companies to benefit from insights into the performance of TV and other digital content across screens.
“This alliance is expected to accelerate the adoption of consistent and comprehensive measurement in digital,” NIELSEN EVP/Global Product leadership MEGAN CLARKEN said. “By integrating our technologies, together we’ll be able to offer our customers a more seamless and efficient way to plan and deliver against their audiences”