Westwood One Continues Partnership With vCreative
October 21, 2014 at 1:56 PM (PT)
WESTWOOD ONE has entered into a multi-year extension with VCREATIVE, the web-based continuity management system. VCREATIVE’s cloud-based terrestrial and digital software allows continuity, traffic and production departments to work easily together.
"We look forward to working with CHARLES STEINHAUER and a new and improved WESTWOOD ONE,” said VCREATIVE President JINNY LADERER. “Our continued partnership gives us the ability to offer our software to clients with barter and/or cash payment options."
WESTWOOD ONE COO STEINHAUER added: "VCREATIVE is a great partner for CUMULUS and the radio industry at large as they continue to innovate and improve station work flow. WESTWOOD ONE is proud to extend our partnership with JINNY and her team as we continue to represent the best and brightest companies in the marketplace.”
VCREATIVE software allows writers, voice talent and producers to work across markets as a creative team. Currently, over 3000 radio stations use VCREATIVE.