CNBC: Political Ads Flood Pandora
October 22, 2014 at 3:26 AM (PT)
It's just two weeks away from the 2014 mid-term elections, and PANDORA listeners in swing states such as FLORIDA, ARKANSAS and NORTH CAROLINA are hearing plenty of political ads. CNBC reports, "in an era of data-driven marketing and money rapidly shifting from old media to the Web, few companies are as favorably situated as PANDORA is to take advantage of the transition, particularly when it comes to the advertising dollars that flood U.S. elections. According to consulting firm BORRELL ASSOCIATES, political ad spending this year will reach $8.3 billion, with half of that coming in AUGUST, SEPTEMBER and OCTOBER."
PANDORA VP/Sales SEAN DUGGAN told the cable channel, "The company is serving ads for about 400 campaigns (individuals and issues) in this election, double the number from the 2012 season, when President BARACK OBAMA and challenger MITT ROMNEY both advertised on PANDORA."
"We have scale and can be really discrete with targeting, with very little waste," said DUGGAN.