Pandora AMP Opens Up Large Scale Artist Analytics
October 22, 2014 at 7:10 AM (PT)
PANDORA has launched PANDORA AMP, a free online service that gives artists and their managers a detailed view of their audience on the world’s largest Internet radio platform.
PANDORA AMP provides a data and insights to all 125,000-plus artists played on the service. Derived from tens of billions of hours of personalized listening, it has the potential to help artists with many critical decisions such as tour routing, single selection, set lists, audience targeting and more.
Updated daily, examples of the insights available on Pandora AMP include:
- Song-by-song performance information, including total spins and number of thumbs up
- Number of unique fans that have created a station for each artist
- Detailed geographic and demographic breakdowns of each artist’s audience
- An interactive heat map showcasing where an artist’s music is attracting an audience across the UNITED STATES
“When I was in a band, we had a rented van, a box of fliers, and a couple staple guns,” said PANDORA Founder TIM WESTERGREN, a former touring musician himself. “The challenge faced by artists trying to find and build an audience was part of the original inspiration for PANDORA. With AMP, the goal is simple: we want to harness the power of our scale and data to make artists’ lives easier.”