Live Nation, Yahoo Launch 'Backstage With Citi Interview Series' Featuring Katie Couric, Lady Antebellum Is Up First
October 23, 2014 at 6:33 AM (PT)
LIVE NATION, YAHOO and CITI PRIVATE PASS will premiere "Backstage with Citi," a new interview web series on YAHOO MUSIC featuring KATIE COURIC.
GRAMMY-winning country trio LADY ANTEBELLUM will kick off the series when their interview with COURIC premieres today on CITI PRIVATE PASS. The band will be discussing their fifth studio album, "747," which was released last month by CAPITOL RECORDS NASHVILLE. O.A.R. will be the second interview, the first with YAHOO MUSIC editor LYNDSEY PARKER and will premiere in early NOVEMBER.
"KATIE is so good about digging in and really asking about the stories that inspire the music - from the studio to the stage," said LADY A's HILLARY SCOTT. "We always love chatting with her and think it's a fun way to complement the concert experience for the fans!"
YAHOO NEWS Global Anchor COURIC will interview a select number of artists who will be showcased as part of the series, giving CITI card members and music fans a glimpse behind the scenes with interviews featuring some of the biggest names in music. YAHOO MUSIC editor LYNDSEY PARKER will also offer CITI customers insights into some of their favorite entertainers.
"We're thrilled to welcome CITI as a presenter of this unique interview series on YAHOO," said LIVE NATION VP/Media & Sponsorships DARIN WOLF. "Throughout our successful partnership, CITI has shown a commitment to providing its customers extraordinary access to the best musical artists in the world. 'Backstage with CITI' is a natural extension of that commitment, giving fans access to see and hear their favorite artists in perhaps their most comfortable setting - backstage."
"We're excited to debut CITI's new behind-the-scenes interview series as we continue to bring high quality entertainment programming to our passionate audience," said YAHOO SVP Marketing Partnerships LISA LICHT. "As a sponsor of YAHOO LIVE, CITI will share this exclusive video content with millions of music fans on YAHOO and also leverage targeted advertising across our network."