Lotus Broadcasting Launches In-House Traffic Network
October 27, 2014 at 12:37 PM (PT)
TUCSON-based LOTUS BROADCASTING will be launching the LOTUS TRAFFIC NETWORK for all four stations in the local family including Regional MEXICAN KCMT (92.1), SPANISH News/Talk/Sports KTKT (990 AM), Oldies/Adult Hits KLPX (96.1) and Alternative KFMA (ROCK 102), giving LOTUS complete control of traffic information being relayed to their listeners. Now in-house, the LOTUS TRAFFIC NETWORK makes it easier than ever to place sponsorships of traffic reports throughout the day, including crucial morning and evening drive-times, reaching more than 40% of TUCSON radio listeners, 18+, each week. The LOTUS TRAFFIC NETWORK will launch MONDAY, NOVEMBER 3rd in the TUCSON market.
“We are excited to be developing and producing our own traffic reports each day. ARIZONA LOTUS is known for its quality programming and local on air talent” said LOTUS BROADCASTING TUCSON GM KEN KWILOSZ. “It makes sense for us to provide up-to-date traffic reports to our community. The traffic reports become appointment radio for the ride to and from work each day,”