WideOrbit Hires Brian Burdick As EVP/Digital And Programmatic
October 28, 2014 at 3:54 AM (PT)
WIDEORBIT has tapped BRIAN BURDICK as EVP/Digital and Programmatic. Based in SEATTLE, BURDICK will be responsible for leading WIDEORBIT’s digital and programmatic business globally, which includes WO CENTRAL, the company’s online marketplace for buying and selling media, and recently acquired digital solutions companies FIVIA, ABACAST and ADMETA.
“I am very excited to be joining WIDEORBIT at this pivotal time,” said BURDICK. “WIDEORBIT’s position managing more than $30 billion in ad spending annually provides an enormous opportunity to help broadcasters and publishers transition to future methods of content distribution. WIDEORBIT is uniquely positioned to help premium content distributors span digital and traditional linear television, cable and radio advertising regardless of direct sold or programmatic sales methods.”
“BRIAN is a true visionary who has pioneered some of the most significant digital ad technologies in the industry,” said WIDEORBIT Founder/CEO ERIC R. MATHEWSON. “We could not have found a more accomplished and well respected professional to lead our digital and programmatic strategy. WIDEORBIT has spent more than $50 million this year acquiring and developing digital advertising transaction technology. BRIAN has the capability and drive to bring all of these technology assets together for the benefit of WIDEORBIT clients.”