Sun, Gow Launch Yahoo! Deportes Radio
October 28, 2014 at 4:44 AM (PT)
SUN BROADCAST GROUP and GOW MEDIA are launching YAHOO! DEPORTES RADIO, a sports update service for Spanish-language stations. SUN BROADCAST’s Hispanic division, SUN LATINO, will handle advertising and affiliate sales, while GOW, parent of YAHOO! SPORTS RADIO, will produce and distribute the network from HOUSTON.
SUN CEO JASON BAILEY said, “I’m so impressed by what DAVID GOW, CRAIG LARSON and their team have accomplished over the last few years. GOW MEDIA’s YAHOO! SPORTS RADIO has been a huge success by every measure. I’m thrilled to be working with them to bring the same quality of local, interactive sports reports to the Hispanic community.”
GOW MEDIA CEO DAVID GOW added, “The Hispanic market represents a new, big opportunity for us. JASON BAILEY and his team at SUN LATINO have significant relationships and expertise in the Hispanic market, and we are confident that SUN can make YAHOO! DEPORTES RADIO a market leader.”