This Week's Merge: The Era Of Entitlement Is Over; It's Now The Era Of Earn
October 30, 2014 at 6:01 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Most of today's challenges in the social space aren't really about how to use the platforms as much as they are in understanding why people enjoy them.
"TWITTER, for example, beyond the real time news and information that's shared every day – has humor and snark, a playfulness that transpires on this platform.
"Yet, all too often when a media brand gets traction on TWITTER and starts trending, it's typically frivolous, self-indulgent, forgettable contesting.
"But when you look at what BRUCE WARREN and his team at WXPN/PHILADELPHIA did last weekend – you'll see just how we can use social to enable fans to tell our stories, and actually enjoy interacting with us."
Read more in this week's MERGE -- written to help assist the radio and record industry in the social and digital space.