Luke Bryan Teams With Cabela's For New Clothing Line
October 31, 2014 at 7:08 AM (PT)
Offering men's and women's short- and long-sleeve T-shirts and caps, the "32 BRIDGE" line by CABELA'S and LUKE BRYAN will appeal to Country music fans and outdoor enthusiasts alike. "This brand is so dear to me and such a big part of who I am that seeing it come to life is so exciting," remarked BRYAN. "I can't wait to share it!"
Drawing inspiration from his childhood home and passion for the outdoors, BRYAN named the clothing line for the ROUTE 32 BRIDGE in GEORGIA, which crosses over the FLINT RIVER between WORTH and LEE counties. This is the area that BRYAN was raised and credits for his love of the outdoors, learning to fish and hunt, and for inspiring his music.
"Not only is LUKE one of the top Country music artists in the world, but he also shares CABELA'S passion for the outdoors," explained CABELA'S VP/Brand Marketing LEE DOLAN. "CABELA'S was thrilled to collaborate with LUKE on the creation of the new '32 BRIDGE' clothing line and is honored to offer '32 BRIDGE' products to our customers."
The "32 BRIDGE" line will be offered at select CABELA'S retail stores or online at www.cabelas.com.