WRBT Bras Over The Bridge A Success
November 3, 2014 at 6:55 AM (PT)
Congratulations to iHEARTMEDIA Country WRBT (BOB 94.9)/HARRISBURG on their successful BRAS OVER THE BRIDGE promotion. Morning hosts NANCY & NEWMAN put out the call for the undergarments and the listeners responded in a big way.
iHEARTMEDIA RPM JEFF HURLEY explained, "We strung 875 bras across the WALNUT STREET bridge downtown. We hoped to make it out to City Island, but in the end we actually made it to the island, then turned around and stretched them back down the other side of the bridge! What a tremendous response from the community! The mayor asked us to leave the bras in place for the rest of the day."
Additionally, COMMUNITY AID PA donated $10,000 to the PA BREAST CANCER COALITION in conjunction with this event. Watch this time-lapse video of how it all came together.