Veteran Manager Steven Greener Joins Primary Wave Talent Management
November 3, 2014 at 11:23 AM (PT)
Veteran manager STEVE GREENER, whose clients include MELISSA ETHERIDGE, TANK, NATALIA IMBRUGLIA and JANE LYNCH, has joined PRIMARY WAVE TALENT MANAGEMENT as a senior partner.
GREENER will work closely with PRIMARY WAVE Founder/CEO LARRY MESTEL and PRIMARY WAVE TALENT MANGEMENT CMO/GM ADAM LOWEBERG to continue the growth of the company's talent management roster and also expand on further opportunities. GREENER brings a wealth of knowledge and an extensive network not only in music but in TV and film as well.
“STEVEN GREENER is a seasoned executive with a knack for discovering and nurturing clients whose talents spread across several mediums of entertainment,” commented MESTEL. “His ability to conceptualize and create opportunities for his clients makes him a crucial addition to the PRIMARY WAVE TALENT MANAGEMENT team. I am very pleased to call him partner.”
“I came to PRIMARY WAVE because I have an immense amount of respect for LARRY MESTEL and his historical ability to help monetize opportunities in support of his and his company’s clients,” said GREENER. “I knew that in joining the PRIMARY WAVE TALENT MANAGEMENT team, I would be working with a group of like-minded individuals whose focus when managing talent is on building their brand to leverage ancillary revenue opportunities in the global marketplace.”
With over 20 years of experience in the entertainment industry, GREENER has contributed to the careers of a number of superstar talents spanning across music, TV, film, stage, etc. While working at MEDINA/POLLACK, some of the artists they represented at the time included: MARIAH CAREY, USHER and WILL SMITH. Since leaving MEDINA/POLLACK, GREENER has represented the likes of ERYKAH BADU, NEW EDITION, ROSEANNE BARR, JENNA ELFMAN and the late BERNIE MAC. He has also produced and/or developed over 30 television shows and feature films and successfully founded two production companies of his own, developing and producing "The BERNIE MAC Show" for FOX, "The Ruckers" for WE NETWORK, the feature film "Guess Who" for SONY and "Soul Men" for the WEINSTEIN COMPANY, among others.