TuneIn Inks Deal With FC Barcelona
November 4, 2014 at 12:02 PM (PT)
TUNEIN has inked a deal to serve as the official global radio provider of FC BARCELONA. Under the deal, TUNEIN will carry the soccer club's DIGITAL BARÇA audio feed (RADIO BARÇA) for all home and away matches and UEFA CUP matches in English, Spanish, and Catalan, plus continuous programming about the club. Broadcasts will begin in the coming weeks.
VP/Programming KEVIN STRALEY said, “We are thrilled to be working with FC BARCELONA to build a 24/7 channel where fans can listen to their content worldwide. BARÇA is one of the preeminent teams in all of sports with a rich history and global fan base. Through our new follower model this partnership will allow TUNEIN’s 50 million monthly active users to follow their club and be alerted any time a big match is being broadcast.”
BARÇA Dir./Media and Communication DIDAC LEE added, "Being able to listen to BARÇA games from anywhere in the world is a service that millions of our fans will enjoy. TUNEIN will take the club to all those supporters and help to project its global dimension."