Beats Music Hooks Up With Southwest Airlines For In-Flight Music
November 4, 2014 at 12:02 PM (PT)
BEATS MUSIC will provide a curated music experience onboard SOUTHWEST AIRLINES' WiFi-enabled aircraft, the companies announced.
Accessing the service inflight is free and includes a library of hundreds of playlists. THE SENTENCE offers a continuous playlist, customized by listener response to four questions about location, activity, surroundings and musical preference.
"SOUTHWEST connects our Customers to what is important in their lives, and in this case, it's music," said the airlines' Chief Marketing Officer KEVIN KRONE. "We continue to enhance our onboard offerings to remain current as our customers' needs evolve, and with the addition of BEATS MUSIC on our entertainment portal, we're doing just that."
The new entertainment service was introduced at a live demonstration onboard the official BEATS MUSIC-decaled BOEING 737 aircraft. To celebrate, a special playlist was created including live concerts from a couple of the artists on select SOUTHWEST flights. The official BEATS MUSIC aircraft will depart from DALLAS LOVE FIELD to CHICAGO-MIDWAY on flight 732 with COBRA STARSHIP onboard. Customers on this flight will get a SOUTHWEST AIRLINES VIP backstage pass to this most elevated live concert, with an opportunity to meet and receive autographs from the band. SOUTHWEST AIRLINES also is celebrating with customers on Flight 1527 with ELEPHANT REVIVAL, flying from PORTLAND to DENVER.
Customers can stream a selection of BEATS MUSIC playlists through the SOUTHWEST entertainment portal, which is powered by GLOBAL EAGLE ENTERTAINMENT, using their personal electronic devices onboard SOUTHWEST AIRLINES WiFi-enabled aircraft. GLOBAL EAGLE ENTERTAINMENT provides airlines with a wide range of inflight solutions including WiFi, movies, television, music, interactive software, as well as portable IFE solutions, content management services, e-commerce solutions, and original content development.
The service provided on the SOUTHWEST entertainment portal will be compatible with major mobile devices and operating systems, including IOS and ANDROID, as well as most web browsers, and is designed to ensure a seamless and superior quality playback.