Sprint's 'Push Notification' Spurs NextRadio App Usage
November 4, 2014 at 12:31 PM (PT)
SPRINT's "push notification" on OCTOBER once again did the trick for the NEXTRADIO app. In its latest post on its TAGSTATION blog, the push notification was sent to Sprint customers’ phones and told them to check out NEXTRADIO.
The result was spectacular: a new one-day record of app downloads with over 29,000 blew the previous record day out of the water with 44% more device registrations, 10% more stations accessed through the app, and 27% more unique users. With 10 times more new users than the previous week’s average, NEXTRADIO also broke into the top 10 free music apps offered in the GOOGLE PLAY STORE.
All told, NEXTRADIO's total growth so far:
* Over 1,130,000 app downloads -- an increase of 27,000 app downloads since the last update three weeks ago.
* Over 10,670 FM radio stations tuned to from the app -- an increase of 90 stations. Daily station usage is over 3,500 -- an increase of 200 stations.
* Over 1.567 million hours of listening through NEXTRADIO – up 20% from last month's 1.430 million hours of listening.